Why We Changed Up Our Game

Why We Changed Up Our Game

September 12, 2017
by Mark Drager

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WE’RE A DIGITAL AGENCY.

Wow, it feels good to say that.

Surely, no surprise to our clients. And hopefully no surprise to others.But we just wanted to say that. Aloud.

After a few years of doing more than just video production – and we’ve been a leading video production agency for ten years now – we’re making our digital prowess public.

To a certain extent, we’ve been doing this since the beginning. Moving away from a video-heavy approach to an all-inclusive marketing experience model. And into the digital space.

Some may call it “evolutionary.” We just call it “following our purpose.”

Some may call it evolutionary. We just call it following our purpose.

It’s not a reboot. And we’re not retooling, either. It’s just an acknowledgment. To ourselves, the companies we partner with, and to those we will be working with.

So there, we’ve made it official. Plus, we have a new identity, a fresh new look, and a fresh new website that encapsulates all of what we do.

When you consider our breadth and knowledge of video production, online marketing, creative direction, and branding, you would think that change would be simple. After all, we’re essentially in the business of helping other businesses do things the right way. Helping them shift gears, achieve results, and to affect change within their unique business environments. But it’s a challenge that will continue as the world (of advertising, marketing, communications) changes.
If you’ll excuse us for waxing poetic, we’re an experienced team of beyond ordinary thinkers. People who are passionate about helping businesses grow.

We do this … All. The. Time.

 

 

SO … WHY A DIGITAL AGENCY?

We’ve seen too many clients spend (and waste) too much of their budgets. We’ve watched agencies take without giving much in return. And, yeah, we hate that. We simply came to the realization that others don’t do what we do.

we’re the first to acknowledge that we’re responsible for the outcome of a brand’s efforts to resonate with its audience.

We’re an agency making changes.

And we’re the first to acknowledge that we’re responsible for the outcome of a brand’s efforts to resonate with its audience. That’s how it should be.

We do this to drive value for our clients and take ownership over everything we do.

We want to revolutionize the companies we work with.

There’s no shortage of digital things to work on. But what resonates with us most are those things that can create lasting emotional experiences.And relationships with our clients.

So, we’re making it public that we’ve changed up our game.

 

 

THE THINGS WE CONTINUE TO DO WILL ALWAYS BE CONSIDERED #EXTRAORDINARY

Our case studies for some amazing clients go a long way to tell what we’ve been doing of late. And we say “amazing” because we worked together, we collaborated, to create stuff that was truly #EXTRAORDINARY.

 

 

For Sun Life Financial, we worked in conjunction with several other agencies to develop and deliver a national digital campaign, “Money for Life,” with specifically targeted messages to multiple audiences. All part of a broader media campaign that included television, we showcased the freedom people can face as part of living a non-linear life.
SEE THE CAMPAIGN

 

 

With the “Defined Benefits Advocacy” project for HOOPP, we crafted a highly engaging video from a grassroots perspective, and creatively built it with an interesting design aesthetic. The messaging needed to speak to a specific segment of their 320,000 healthcare workers on an individual level, and that takes extraordinary insight and focus.
SEE THE CAMPAIGN

 

 

A newly developed concept for a Kickstarter campaign needed to be positioned appropriately for success. And that meant intimately knowing the target audience (parents of young children) and demonstrating value to potential funders (again, parents). Moonlite is a new smartphone app with a very personal story driving it. This was an incredible opportunity for us to help take a product idea to the masses, with the confidence that our strategic and creatively-driven content would push Moonlite into production. It did, and boy did it ever!
SEE THE VIDEO

 

 

HITTING OUR STRIDE AND MOVING FORWARD

Really, for us this whole evolutionary process boils down to helping our clients question, discover, and challenge preconceived notions. That means focusing on what works, overcoming revenue-based challenges, and doing the right things to drive results.

We look for bigger ideas with bolder ways of thinking. And we do it all with passion and verve.

Having candid conversations. Asking tough questions, and asking the ones clients may not be able to answer themselves. We observe, listen, ask more questions, and get intimate with their views.

It’s all about helping them discover and re-discover a meaningful understanding of their brand, how it should feel, and the kind of emotional connection it will make with their audience.

And that’s that.

About the Author
Mark Drager

Mark Drager

Strategy & Creative Development, Founder | PHANTA

Running a digital marketing agency based on the premise that mediocrity is not an option. Real business results can be achieved and true value can be delivered to clients. Mark can be reached at mark@phanta.com

About the Author
Mark Drager

Mark Drager

Strategy & Creative Development, Founder | PHANTA

Running a digital marketing agency based on the premise that mediocrity is not an option. Real business results can be achieved and true value can be delivered to clients. Mark can be reached at mark@phanta.com

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