How Data is Driving Marketing Today – #048 – The Not-So-Corporate Podcast

How Data is Driving Marketing Today – #048 – The Not-So-Corporate Podcast

July 21, 2016
by Mark Drager

It’s no secret that marketing is continuing to shift from brand building to revenue generation. Return on Investment. Minimum viable investment. Lifetime value of a client. These KPIs are just a few of the handful that are becoming basic, marketing-101 type data points. So if you’re not already focused on data, analytics, and providing insight – you might want to consider starting.

On this week’s podcast, we have a roundtable talk about how data, analytics, and positioning marketing within real-world business challenges can help you drive value for your client base.

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About the Author
Mark Drager

Mark Drager

Strategy & Creative Development, Founder | PHANTA

Running a digital marketing agency based on the premise that mediocrity is not an option. Real business results can be achieved and true value can be delivered to clients. Mark can be reached at mark@phanta.com

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